{alltv} DAYTIME RATINGS (WEEK OF 2/14)

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Fringe Ratings Report: ABC Daytime Programming
Week of February 14, 2011
ABC is Daytime's No. 1 Network in Women 18-49

"General Hospital" is Daytime's No. 1 Program Among Women 18-34
 
"The View" and "General Hospital" Tie for No. 2 in Daytime in Women 18-49, as ABC Claims 3 of the Week's Top 5 Programs
ABC Daytime

* ABC stood as Daytime's No. 1 network among Women 18-49 (0.9 rating/623,000 - tie).

* "General Hospital" ranked as Daytime's No. 1 program among Women 18-34 (0.7 rating/229,000 - tie), gaining 6% week to week (vs. 216,000).

* Among Women 18-49, "The View" (1.1 rating/723,000) and "General Hospital" (1.1 rating/720,000) tied as the week's No. 2 program in Daytime and "One Life to Live" stood as Daytime's No. 5 program in the key demo (0.9 rating/570,000 - tie).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -


Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS   3.47 million        No. 1T ABC    0.9/623,000


                No. 2 ABC   2.69 million        No. 1T NBC    0.9/618,000


                No. 3 NBC   2.56 million        No. 1T CBS    0.9/609,000


Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s


The Young & the Restless   CBS            1.3/886,000


The View                   ABC            1.1/723,000


General Hospital           ABC            1.1/720,000


Price is Right 1/2        CBS            1.0/687,000


Days of Our Lives              NBC            0.9/618,000


One Life to Live           ABC            0.9/570,000


Source: NTI, Live + Same Day:  Week of 2/14/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" = 11:00 a.m. - 12:00 p.m.

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