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"Subprime" redirects here. For the 2007 house mortgage crisis, see Subprime mortgage crisis.Look up subprime in Wiktionary, the free dictionary.In finance, subprime lending (also referred to as near-prime, non-prime, and second-chance lending) means making Loans to people who may have difficulty maintaining the repayment schedule.Proponents of subprime lending maintain that the practice extends credit to people who would otherwise not have access to the credit market. Professor Rosen of Princeton University explained" "The main thing that innovations in the mortgage market have done over the past 30 years is to let in the excluded: the young, the discriminated against, the people without a lot of money in the bank to use for a down paymen.